أثر الجماعات المرجعية في تقليل المخاطر المدركة عند اختيار الوجهة السياحية المحلية : دراسة حالة مجموعة من السياح الجزائريين

Abstract EN

This research sought to determine the role of reference groups in reducing the perceived risk when choosing the local tourist destination, And that's through to test the relationship and the impact between the independent variable and variable reference groups adopted the perceived risk.

For this reason, a survey containing a set of questions has been established and distributed, in which a sample consists of (324) Algerian tourists.

The data were analyzed and the hypotheses tested using the statistical software for social sciences SPSS V.

26The research has come up with several results, including the presence of a significant positive correlation between the reference groups and the perceived risks.