Using sports marketing methods by professional football clubs as a solution to respect the rules of fair financial play case of 'paris saint-germain club'
Joint Authors
Bilhamir, Ibrahim
Abd al-Haqq, Ali
Source
Issue
Vol. 9, Issue 2 (31 Dec. 2021), pp.348-359, 12 p.
Publisher
University Center Morsli Abdellah of Tipaza
Publication Date
2021-12-31
Country of Publication
Algeria
No. of Pages
12
Main Subjects
Sports sciences and physical education
Topics
Abstract EN
Based on the case of Paris Saint-Germain club, the main objective of this study was to know the role of sports marketing methods in increasing the financial resources of professional football clubs, by addressing the various means used by clubs, represented in sponsorship contracts, in addition to The services provided by the club store, which can influence the purchasing decision of supporters motivated by loyalty to the club.
We concluded that the use of sports marketing methods contributes to creating financial resources that can achieve financially stability for clubs according to the fair financial play rules.
American Psychological Association (APA)
Abd al-Haqq, Ali& Bilhamir, Ibrahim. 2021. Using sports marketing methods by professional football clubs as a solution to respect the rules of fair financial play case of 'paris saint-germain club'. Dafatir el Bohothe el Ilmiya،Vol. 9, no. 2, pp.348-359.
https://search.emarefa.net/detail/BIM-1298937
Modern Language Association (MLA)
Abd al-Haqq, Ali& Bilhamir, Ibrahim. Using sports marketing methods by professional football clubs as a solution to respect the rules of fair financial play case of 'paris saint-germain club'. Dafatir el Bohothe el Ilmiya Vol. 9, no. 2 (2021), pp.348-359.
https://search.emarefa.net/detail/BIM-1298937
American Medical Association (AMA)
Abd al-Haqq, Ali& Bilhamir, Ibrahim. Using sports marketing methods by professional football clubs as a solution to respect the rules of fair financial play case of 'paris saint-germain club'. Dafatir el Bohothe el Ilmiya. 2021. Vol. 9, no. 2, pp.348-359.
https://search.emarefa.net/detail/BIM-1298937
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 358-359
Record ID
BIM-1298937