Using sports marketing methods by professional football clubs as a solution to respect the rules of fair financial play case of 'paris saint-germain club'

Joint Authors

Bilhamir, Ibrahim
Abd al-Haqq, Ali

Source

Dafatir el Bohothe el Ilmiya

Issue

Vol. 9, Issue 2 (31 Dec. 2021), pp.348-359, 12 p.

Publisher

University Center Morsli Abdellah of Tipaza

Publication Date

2021-12-31

Country of Publication

Algeria

No. of Pages

12

Main Subjects

Sports Science

Topics

Abstract EN

Based on the case of Paris Saint-Germain club, the main objective of this study was to know the role of sports marketing methods in increasing the financial resources of professional football clubs, by addressing the various means used by clubs, represented in sponsorship contracts, in addition to The services provided by the club store, which can influence the purchasing decision of supporters motivated by loyalty to the club.

We concluded that the use of sports marketing methods contributes to creating financial resources that can achieve financially stability for clubs according to the fair financial play rules.

American Psychological Association (APA)

Abd al-Haqq, Ali& Bilhamir, Ibrahim. 2021. Using sports marketing methods by professional football clubs as a solution to respect the rules of fair financial play case of 'paris saint-germain club'. Dafatir el Bohothe el Ilmiya،Vol. 9, no. 2, pp.348-359.
https://search.emarefa.net/detail/BIM-1298937

Modern Language Association (MLA)

Abd al-Haqq, Ali& Bilhamir, Ibrahim. Using sports marketing methods by professional football clubs as a solution to respect the rules of fair financial play case of 'paris saint-germain club'. Dafatir el Bohothe el Ilmiya Vol. 9, no. 2 (2021), pp.348-359.
https://search.emarefa.net/detail/BIM-1298937

American Medical Association (AMA)

Abd al-Haqq, Ali& Bilhamir, Ibrahim. Using sports marketing methods by professional football clubs as a solution to respect the rules of fair financial play case of 'paris saint-germain club'. Dafatir el Bohothe el Ilmiya. 2021. Vol. 9, no. 2, pp.348-359.
https://search.emarefa.net/detail/BIM-1298937

Data Type

Journal Articles

Language

English

Notes

Includes bibliographical references : p. 358-359

Record ID

BIM-1298937