واقع و آفاق تسويق الخدمات السياحية في الجزائر لدعم الاقتصاد الوطني

Abstract EN

The interest in marketing tourism services has occupied a large space among researchers and institutions in the receiving countries, as it is a consumer of a special type of services, which are tourism services, so the focus of this study was on identifying the reality of marketing tourism services in Algeria and the extent of their contribution to the national economy, and he mentioned Reforms to develop tourism services marketing in Algeria to support the national economy in light of the collapse in oil prices.

This study found that the evaluation of the marketing of tourism services in Algeria, far from the expected expectations.

So that the statistics and the findings proved to the failure of all the desired objectives of the tourism services, and this failure was evident through the mismatch of the numbers that were hoped to be achieved and expected with the numbers recorded on the ground.