واقع التسويق الداخلي لمؤسسات التأمين في ولاية سوق أهراس : دراسة ميدانية

Abstract EN

This study aimed to determine the extent to which the internal marketing is practiced and the level of realizations of its dimensions for a sample of insurance institutions.

Where we adopted the descriptive analytical approach.

The a survey was distributed to a sample of 53 staff of the institutions in question.

And they use of statistcal methodology for data analysis and hypothesis testing.

The study found mumber of results, principally: the study institutions are were of the devlopement which make it concerned with monotring and practicing internal marketing in all its dimensions, staff disastisfaction with regard to maternel incentives, weakness in the institutions culture because of the ence of teamwork as a single team.

A mumber of recomondation were also made to the study institutions.