مساهمة الإدارة الإلكترونية في تطوير العمل السياحي : تجربة وكالة Booking للسفر عبر الإنترنت

Abstract EN

This study aims to highlight the significance of E-Management and its made impact through the multiplicity of its applications, especially in the touristic field; also, the determination of the most important requirements to transform to e-management and its contribution in tourism development to arrive to the e-tourism.

In addition to the exposition of the successful experiment of Booking's Online Travel Agency in adopting the e-management to develop its touristic works.

Results showed that the use of information technology and its applications in tourism helps economic enterprises to dominate, through direct interaction with customers and information provision at the appropriate time.