Le rôle du marketing vert dans la réalisation d'un avantage concurrentiel
Other Title(s)
The role of green marketing in achieving
Joint Authors
Lahuwil, Samiyah
Kilani, Sunyah
Bu Latif, Saidah
Source
El-Acil Review For Economic and Administrative Research
Issue
Vol. 5, Issue 2 (31 Dec. 2021), pp.507-528, 22 p.
Publisher
Abbas Laghrour University Faculty of Economics commercial and Management Sciences
Publication Date
2021-12-31
Country of Publication
Algeria
No. of Pages
22
Main Subjects
Topics
Abstract EN
This study aims at identify the role of applying green marketing to obtain a competitive advantage.
This is done by highlighting the concept and the importance of green marketing, in addition to its dimensions, philosophy and green marketing mix.
As well as to access the competitive advantage concept in all its types and sources.
The obtained results have shown that there is a contribution to the application of green marketing in order to gain a competitive advantage in organizations.
This is done through recycling to reduce costs, differentiate green products, improve the institution's mental image, green environmental innovation and increase the institution's market share.
Abstract FRE
Cette étude vise à identifier le rôle de l'application du marketing vert dans l'obtention d'un avantage concurrentiel.
Cela se fait en mettant en évidence le concept et l'importance du marketing vert, en plus de ses dimensions, sa philosophie et son mix marketing vert.
Et aussi l'accès au concept d'avantage concurrentiel dans tous ses types et sources.
Les résultats obtenus à partir de la recherche ont montré qu'il y a une contribution à l'application du marketing vert pour obtenir un avantage concurrentiel dans les organisations.
Et cela à travers le recyclage pour réduire les coûts, différencier les produits verts, améliorer l'image mentale de l'institution, l'innovation environnementale verte, augmenter la part de marché de l'institution.
This study aims at identify the role of applying green marketing to obtain a competitive advantage.
This is done by highlighting the concept and the importance of green marketing, in addition to its dimensions, philosophy and green marketing mix.
As well as to access the competitive advantage concept in all its types and sources.
The obtained results have shown that there is a contribution to the application of green marketing in order to gain a competitive advantage in organizations.
This is done through recycling to reduce costs, differentiate green products, improve the institution's mental image, green environmental innovation and increase the institution's market share.
American Psychological Association (APA)
Lahuwil, Samiyah& Kilani, Sunyah& Bu Latif, Saidah. 2021. Le rôle du marketing vert dans la réalisation d'un avantage concurrentiel. El-Acil Review For Economic and Administrative Research،Vol. 5, no. 2, pp.507-528.
https://search.emarefa.net/detail/BIM-1300556
Modern Language Association (MLA)
Lahuwil, Samiyah…[et al.]. Le rôle du marketing vert dans la réalisation d'un avantage concurrentiel. El-Acil Review For Economic and Administrative Research Vol. 5, no. 2 (2021), pp.507-528.
https://search.emarefa.net/detail/BIM-1300556
American Medical Association (AMA)
Lahuwil, Samiyah& Kilani, Sunyah& Bu Latif, Saidah. Le rôle du marketing vert dans la réalisation d'un avantage concurrentiel. El-Acil Review For Economic and Administrative Research. 2021. Vol. 5, no. 2, pp.507-528.
https://search.emarefa.net/detail/BIM-1300556
Data Type
Journal Articles
Language
French
Notes
Includes bibliographical references : p. 527-528
Record ID
BIM-1300556