Le rôle du marketing vert dans la réalisation d'un avantage concurrentiel

Other Title(s)

The role of green marketing in achieving

Joint Authors

Lahuwil, Samiyah
Kilani, Sunyah
Bu Latif, Saidah

Source

El-Acil Review For Economic and Administrative Research

Issue

Vol. 5, Issue 2 (31 Dec. 2021), pp.507-528, 22 p.

Publisher

Abbas Laghrour University Faculty of Economics commercial and Management Sciences

Publication Date

2021-12-31

Country of Publication

Algeria

No. of Pages

22

Main Subjects

Economy and Commerce

Topics

Abstract EN

This study aims at identify the role of applying green marketing to obtain a competitive advantage.

This is done by highlighting the concept and the importance of green marketing, in addition to its dimensions, philosophy and green marketing mix.

As well as to access the competitive advantage concept in all its types and sources.

The obtained results have shown that there is a contribution to the application of green marketing in order to gain a competitive advantage in organizations.

This is done through recycling to reduce costs, differentiate green products, improve the institution's mental image, green environmental innovation and increase the institution's market share.

Abstract FRE

Cette étude vise à identifier le rôle de l'application du marketing vert dans l'obtention d'un avantage concurrentiel.

Cela se fait en mettant en évidence le concept et l'importance du marketing vert, en plus de ses dimensions, sa philosophie et son mix marketing vert.

Et aussi l'accès au concept d'avantage concurrentiel dans tous ses types et sources.

Les résultats obtenus à partir de la recherche ont montré qu'il y a une contribution à l'application du marketing vert pour obtenir un avantage concurrentiel dans les organisations.

Et cela à travers le recyclage pour réduire les coûts, différencier les produits verts, améliorer l'image mentale de l'institution, l'innovation environnementale verte, augmenter la part de marché de l'institution.

This study aims at identify the role of applying green marketing to obtain a competitive advantage.

This is done by highlighting the concept and the importance of green marketing, in addition to its dimensions, philosophy and green marketing mix.

As well as to access the competitive advantage concept in all its types and sources.

The obtained results have shown that there is a contribution to the application of green marketing in order to gain a competitive advantage in organizations.

This is done through recycling to reduce costs, differentiate green products, improve the institution's mental image, green environmental innovation and increase the institution's market share.

American Psychological Association (APA)

Lahuwil, Samiyah& Kilani, Sunyah& Bu Latif, Saidah. 2021. Le rôle du marketing vert dans la réalisation d'un avantage concurrentiel. El-Acil Review For Economic and Administrative Research،Vol. 5, no. 2, pp.507-528.
https://search.emarefa.net/detail/BIM-1300556

Modern Language Association (MLA)

Lahuwil, Samiyah…[et al.]. Le rôle du marketing vert dans la réalisation d'un avantage concurrentiel. El-Acil Review For Economic and Administrative Research Vol. 5, no. 2 (2021), pp.507-528.
https://search.emarefa.net/detail/BIM-1300556

American Medical Association (AMA)

Lahuwil, Samiyah& Kilani, Sunyah& Bu Latif, Saidah. Le rôle du marketing vert dans la réalisation d'un avantage concurrentiel. El-Acil Review For Economic and Administrative Research. 2021. Vol. 5, no. 2, pp.507-528.
https://search.emarefa.net/detail/BIM-1300556

Data Type

Journal Articles

Language

French

Notes

Includes bibliographical references : p. 527-528

Record ID

BIM-1300556