Artificial intelligence (AI) : marketing touchpoints
Joint Authors
Ben Ahmed, Slim
Abi, Khalidah
Zakraoui, Salah
Source
International Journal of Economic Performance
Issue
Vol. 4, Issue 3 (31 Dec. 2021), pp.322-342, 21 p.
Publisher
Publication Date
2021-12-31
Country of Publication
Algeria
No. of Pages
21
Main Subjects
Topics
Abstract EN
Data analysts behind the "Marketing" desk keep trying to find links between identified data, but they can't easily find patterns in a complex and huge amount of data, in order to generate insights.
“There is where Artificial Intelligence brightly shines and supports many more functions intelligently in marketing department.
.
.
in real-time.
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.
” The main objective for these papers is to put the magnifying glass above the underlined part in the Previous §, To examine scenes for marketing academics, managers, and activists.
Within trying to develop a marketing understanding of (AI) and its current potentials, in the way where we highlight its latest use-cases in the marketing context.
American Psychological Association (APA)
Abi, Khalidah& Zakraoui, Salah& Ben Ahmed, Slim. 2021. Artificial intelligence (AI) : marketing touchpoints. International Journal of Economic Performance،Vol. 4, no. 3, pp.322-342.
https://search.emarefa.net/detail/BIM-1301015
Modern Language Association (MLA)
Abi, Khalidah…[et al.]. Artificial intelligence (AI) : marketing touchpoints. International Journal of Economic Performance Vol. 4, no. 3 (2021), pp.322-342.
https://search.emarefa.net/detail/BIM-1301015
American Medical Association (AMA)
Abi, Khalidah& Zakraoui, Salah& Ben Ahmed, Slim. Artificial intelligence (AI) : marketing touchpoints. International Journal of Economic Performance. 2021. Vol. 4, no. 3, pp.322-342.
https://search.emarefa.net/detail/BIM-1301015
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 339-342
Record ID
BIM-1301015