تطبيق منهجية النمذجة بالمعادلات البنائية، و تقييمها في مجال التسويق : حالة البوابة الجزائرية للمجلات العلمية ASJP

Abstract EN

The objective of the paper is to take the attention of marketing researchers to the importance of structural equation modeling methodology for the construction of theoretical research frameworks.

By defining their characteristics and to lighting the most important points that help them apply them, from the models they can use (path analysis, confirmatory factor analysis, structural model) to the steps that help them to test the validity of the model they built.

The figures and statistics obtained through the use of this methodology by conducting a search on the Portal on the Ceriste website (Research Center for Scientific and Technical Information) indicate the delay in the use of this methodology.