التسويق الاجتماعي كألية لتعزيز المسؤولية الاجتماعية للشركات في إطار تحقيق التنمية المستدامة

Abstract EN

Q20.

This study aims to identify the role of social marketing in promoting and activating social responsibility in business organizations in a way that contributes to achieving the goals of sustainable development.

Social marketing is responsible for spreading positive principles and noble values in society and building a positive image for economic institutions in society, which in turn generates customer love for them in a way.

Indirect, and according to this concept, the economic institution should reconsider its social and ethical responsibilities in its marketing practices, identify the needs, desires and interests of the target markets, and present the desired satisfactions more efficiently and effectively than competitors, in a manner in which it can sustain and improve the welfare of the customer and society and achieve sustainable development.

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