دور المستهلك الأخضر في تطوير الأداء البيئي للمؤسسات الجزائرية

Abstract EN

We aimed, through this study, to arrive at the reality of the Algerian institution's interest in meeting the needs and desires of the consumer based on his environmental behaviour, and to identify whether this environmental behaviour of the consumer would motivate the institution to develop from its environmental performance, in addition to standing in front of the approaches that it pursues to improve its environmental performance, By delving into the literature on green consumer and environmental performance.

In order to reach the results of our study objectives, we targeted a sample of Algerian institutions through a questionnaire, through which we found that the Algerian institution is concerned with green consumer behaviour, which drives it to work on developing its environmental performance.