دور المعارض المحلية في تسويق الصناعة التقليدية لولاية المدية

Abstract EN

This study aims to highlight the importance of traditional industry as it has effectively complemented the local economic development, and in order to deliver the craft product to the customer, it was necessary for craft institutions to find effective marketing methods for that, and in this study we also wanted to highlight the role of local exhibitions in reviving the traditional industry in Medea's mandate as a successful marketing tool provides the opportunity to attract customers through its activity that highlights various artisan products