أثر محددات و لاء المستهلك للعلامة التجارية على قرار شراء المستهلك النهائي : دراسة عينة من مستهلكي موبيليس

Abstract EN

Through this study, we aim to find out the impact of the consumer loyalty determinant of the brand on the final consumer purchase decision.

A major problem has been the impact of the consumer loyalty determinant of the Mobilis brand on the consumer decision.

To test this, 300 selections were distributed to the company's subscribers, of which 280 were retrieved, 30 of which were unfit for analysis, to remain the 250 valid resolution relied upon in the study.

After the necessary tests were carried out through the Spss program, it was concluded that there was a direct relationship between loyalty to the label and the purchase decision, and a statistically significant relationship existed for the determinants of consumer loyalty to the Mobelis brand over its purchase decision.

In the end, several suggestions were made, the most important of which was the need to keep track of the company's subscribers' situation.