دور علامة الإقليم كأحد أدوات التسويق الإقليمي في دعم الجاذبية الإقامة : عرض تجربة Laval بإقليم كيبيك الكندي

Abstract EN

The aim of this research is to emphasize the prominent role of the territorial marketing in promoting the residential attractiveness of the territories, by focusing on the branding territorial as one of the most important territorial marketing tools to build an image supporting the attractiveness of the territory in attracting residents or settling institutions there.

The experience of the Canadian province of Laval has shown how local actors adopt territorial marketing by building the brand of this territory to attract the largest number of residents in achieving demographic and developing goals that support the territory's economy to be competitive.