استخدام مبادئ الحوكمة في تطوير أداء المؤسسات الإعلامية : دراسة ميدانية على القائم بالاتصال

Abstract EN

The study sought to identify the extent of the use of governance principles in developing the performance of media institutions, and this study belongs to descriptive studies, and the study relied on the survey method.

The study sample consisted of (200) single samples of those who contact media institutions.

The survey form was used as a basic tool for collecting data on the subject of the study, and several important results were reached: - There are statistically significant differences between the mean scores of the communicators in using the principles of governance to develop their media institutions according to the nature of the media institution in which they work, - There are statistically significant differences between the mean scores of the communicators In using the principles of governance to develop their media organizations according to years of experience, there is a statistically significant correlational relationship between the satisfaction of communicators with their work and the application of the principles of governance for the development of media institutions.