فعالية الرسائل الإعلامية في إدارة الأزمات : إدارة أزمة تفشي فيروس كورونا (Covid-19)‎ نموذجا

Abstract EN

The world is witnessing a continuous increase in the rate of crises, and the complications that result from them, which negatively affect the life and development of society, and perhaps the crisis of the Coronavirus (Covid-19) is evidence of the seriousness of crises and the importance of managing it, This study aimed to determine the effectiveness of media messages in crisis management, and to describe an ideal role that adopts the values of social responsibility that media outlets can play in crisis management, as this study is a type of descriptive studies that seeks to provide an accurate and appropriate description of the contents of media coverage and its role in crisis management The study found the following:
1.

The episodes of the two programs focused on keeping on a development about the crisis, and supporting the program with evidence as well as accurate scientific analysis.

2.

They provided professional information treatments that were witnessed during the outbreak of the pandemic.

Study proposals and recommendations: -
1- The necessity to train the media staff in the arts of crisis management and how to instill the values of positivity during crises.

2- he moral obligation to avoid broadcasting anything that might arouse a sense of anxiety and fear among the public.

Keywords: Key words: media coverage, psychological security, Corona pandemic.