التماس المعلومات حول الكشف المبكر على أورام الثدي و علاقته بالرضا عن أداء الإعلام الرقمي و التقليدي : دراسة ميدانية

Abstract EN

This study sought to reveal the rate of Egyptian women seeking information about early detection of breast tumors and its relationship to their level of satisfaction with the performance of traditional and digital media, within the framework of the information-seeking theory, using the survey method, and by applying to a sample of respondents, which amounted to 498 individuals, varied in terms of age.

educational level, socio-economic level, and place of residence.

The study reached several results, the most important of which are:
- Facebook came at the forefront of the media in general that Egyptian women follow and prefer in obtaining information related to early detection of breast tumors, and television came at the forefront of media outlets that are concerned with the subject of early detection of breast tumors from the respondents' point of view (the study sample).

-One of the most important reasons for Egyptian women's dissatisfaction with the performance of traditional and digital media in addressing the issue of early detection of breast tumors is that "there are no strong awareness campaigns through the media", and in the second place comes "the lack of sufficient information on the importance and how to conduct early detection.

" on breast tumors.

-There are statistically significant differences between the groups of respondents in terms of their demographic characteristics about seeking information about early detection of breast tumors through traditional and digital media.

-There is a positive direct relationship between the rate of Egyptian women's request - the study sample - for information about early detection of breast tumors through traditional and digital media and the extent of their awareness of the importance of early detection of breast tumors (cognitive, emotional and behavioral effects