دور إبعاد المعرفة السوقية في تحقيق الابتكار التسويقي : دراسة حالة بنك الفلاحة و التنمية و الريفية وكالة تبسة

Abstract EN

The research aims to determine the relationship between the dimensions of market knowledge and marketing innovation at the level of the Bank of Agriculture and Rural Development, Tebessa Agency, by preparing a questionnaire in data collection for 40 employees and it was processed statistically by SPSS.

The research reached several results, the most important of which is that the dimensions of market knowledge contribute to achieving marketing innovation, and several recommendations related to the role of market knowledge in achieving marketing innovation