دور المنصة الإعلامية السعودية في دعم برنامج التحول الوطني "وطن طموح مواطنة مسئولة" : دراسة على استراتيجيات وزارة الثقافة و الإعلام لتفعيل رؤية المملكة 2030

Abstract EN

University Media platforms have become part of Arab societies, as some of them do not just report what is happening, while they are the ones who create the event.

The Public Authority for Audiovisual Media has called on all television channels and licensed media institutions to broadcast through the Center for the Unified TV Broadcasting Platform (the Media Platform), as the Authority seeks through the Center to provide a media infrastructure in accordance with the highest international technical specifications to promote TV broadcasting and production in the Kingdom through Qualifying specialized cadres of Saudi youth and providing all the requirements and needs of television channels and media production institutions in the Kingdom and the Middle East.

According to the Kingdom's 2030 vision, the society we seek is not complete without the complementarity of our roles, as we all have roles to play, whether we are working in the government, private or non-profit sector.

There are many responsibilities towards our society, our families, and towards ourselves as well.

In the homeland we seek, we work constantly to achieve our hopes and aspirations, and we strive to achieve the achievements and gains that will only come when each of us assumes his responsibilities, including citizens, businesses, and non-profit sectors.

The research problem is to identify the role of the Saudi media platform in supporting the National Transformation Program, "an ambitious, responsible citizenry".

Through what is proposed by the knowledge strategies of the Ministry of Culture and Information to activate the Kingdom's Vision 2030, and the results reached the following: 1- The respondents who are highly exposed to the Saudi media platform differ in their knowledge of the National Transformation Program, "an ambitious, responsible nation" from those who do not or are less exposed to these means, and this difference is primarily a result of what they see of persuasive media materials on the Saudi media platform used by the Ministry of Culture and Information By activating the Kingdom's vision 2030.

And in the second degree, and with the cumulative effect of repeated exposure of the respondents to the specific contents, the National Transformation Program and its associated dimensions, topics and progress events are presented through the Saudi media platform by exposing the respondents to the strategies of the Ministry of Culture and Information.

Cultural implantation occurs by shaping their cognitive perception.

2- The characteristics of the media treatment related to the role of the Saudi media platform in supporting the National Transformation Program indicate an increased interest in presenting the relevant content, and the interest is characterized by the repetition and homogeneity of its agreement with the events related to the Kingdom's Vision 2030 in the current period, as well as the existence of a clear and consistent direction in the media treatment of these contents And the extent of its support for the program, and therefore these characteristics contribute to the existence of an appropriate environment for testing some of the hypotheses of the theory in light of the accumulation of exposure to the contents associated with the research topic.

3- The differences are affected by the intensity of exposure, and the effect of some demographic characteristics on the degree of agreement between the perceived reality of the National Transformation Program among respondents, and the reality as reflected in the Saudi media platform used by the Ministry of Culture and Information, taking into account the following: § Exposure to certain sites may be more influential to the occurrence of implantation than the total number of exposure hours on the Saudi media platform as a whole.

§ The relationship between exposure to the Saudi media platform and the social responsibility of the cultural implantation of the National Transformation Program does not apply to exposure to all the contents of the Saudi media platform in general, but it may occur as a result of exposure to specific content.