استراتيجية المحيط الأزرق : نحو ابتكار القيمة للزبون و المؤسسة معا

Abstract EN

This research seeks to shed light on one of the modern approaches in strategic thinking represented in the Blue Ocean Strategy as a tool for creating value for both the organization and the customer, the latter is one of the latest strategies that have been discovered and applied by organizations looking for change and renewal.

This is done by creating previously undiscovered areas and oceans away from competition, meaning the formation of an undisputed market space so that competition becomes an issue by creating a new value that was not known before.

Accordingly, the aim of this research is to clarify the various concepts associated with the blue ocean strategy and its emergence, as well as the most important pillars associated with this strategy from the various mechanisms and tools for value creation, including the strategy canvas, the framework of the four operations with the decision matrix, and the value curve of the enterprise's supply.

The various steps and stages associated with the formulation of the strategy were also highlighted in detail in the six-direction model.

In the final analysis, he tried to present some of the observations as a result of this approach in an effort to clarify what modern strategic thinking had come to be and what could be achieved in the future.