الاتصال الرقمي و سمعة المؤسسة : الفرص و التهديدات

Abstract EN

Through this research paper, we seek to talk subject of the e-reputation, as a new bet faced by institutions as a response to the good technological changes taking place at the level of digital space, which prompted institutions to accelerate to seize opportunities related to e- reputation and avoid risks and threats resulting from its mismanagement in an attempt to build a new structure to reach a good management.

We have achieved results, the most important of which is that a good digital reputation is a sustainable competitive advantage for the institution, unlike the bad reputation that would destroy the entity of the institution and eliminate it, which must be well managed and mismanaged