دور الذكاء التسويقي في تبني سلوكيات التسويق الريادي : دراسة استطلاعية لأصحاب القرار في عينة من المصارف الأهلية في إقليم كوردستان

Abstract EN

The study aimed to identify the Marketing Intelligence, and their role to adopt the entrepreneurship marketing behaviors of a sample of private banks in the Kurdistan Region of Iraq.

The study has initiated a hypothetical diagram, which takes into consideration the direction of the relationship between variables.

The descriptive analytical approach is followed, and a questionnaire designed to collect data.

(85) Questionnaires are distributed, and (70) are returned of which the rate of overall response is (82.4% ).

Some statistical means used to analyze the results and test hypotheses.

Most important conclusions represent the interest banks in all Marketing Intelligence, and the behaviors entrepreneurship marketing.

The research recommended increasing and enhancing the attention on independent variable for being contributing to achieve the dependent variable.