قراءة في التجارة الالكترونية و التسويق الالكتروني و تأثيرهما في التجارة الدولية

Abstract EN

E-commerce has been able to make a huge qualitative leap in the reality and indicators of international trade, by changing the culture of purchasing around the world, and accordingly this research was an attempt to identify or look at this activity from the window of its relationship with traditional international trade across borders and the possibility of helping the processes and mechanisms of e-commerce and marketing The international community in stimulating and changing the trajectories of the movement of goods and services across borders, and from this stems the importance of research and its subject, which is one of the modern techniques in the world of international electronic commercial marketing, which has contributed greatly to the marketing of services and goods of many companies, at the lowest cost and less effort, and thus were the most important objectives of the research in addition to the presentation The theoretical focus is to identify the impact of viral e-marketing tools on international trade.

Thus, the most important hypotheses of research were formulated in the increasing importance and uses of electronic commerce means and mechanisms in international trade and its levels of returns increased among organizations working in international trade, and then we came to the research results, most notably that trade Electronics have unique and attractive features, through which you can buy from anywhere in the world, at lower prices And that the Corona virus crisis contributed to accelerating the launch of digital solutions, tools and services, and the most prominent proposals are the need to gain consumer confidence by ensuring consumers original products with secure payments and legitimate reviews from customers, and that achieving effective and successful e-commerce must adopt a clear strategy It is accompanied by business development through e-marketing, and requires fundamental changes in the infrastructure in the structure, path and organizational philosophy of companies and countries.