تعرض الشباب الجامعي لمنصات المشاهدة عبر الإنترنت و الاشباعات المتحققة منها

Abstract EN

Internet television is a new phenomenon related to the development of the technological capabilities of the Internet, which is still growing, to make it approach traditional television in terms of broadcasting, display and production quality.

At the same time, its channels are trying to take advantage of the features and characteristics of the Internet to be more distinguished and richer than traditional television, specifically by expanding the scope of interaction with the medium.

In addition to trying to renovate and innovate in television production and visual materials on the Internet

 The current study aims to achieve a main objective, which is to identify how university youth are exposed to online TV viewing platforms and the gratifications achieved from them, in addition to a set of sub-goals.

The study was applied to a sample of 351 individuals from October 6 University students from the Faculties of Media and Engineering during the month of February.

From 2021 in the light of recent developments in the theory of uses and gratifications.

The results showed that the “Netflix” TV viewing platform topped the other TV viewing platforms among the sample of university students, with a percentage of 42.2% , followed by the “Shahid.

net” platform with 24.8% , and finally the “Watch it” platform with 23.4% , It was also found that the majority of respondents prefer free services on TV viewing platforms via the Internet by 47.9% , followed by paid and free services together with 45.3% and then paid services only 6.8% , and it was found that foreign films came at the forefront of the programmatic materials that he watched.

University youth on online TV viewing platforms by 68.7% , followed by Arab films with 51% , and foreign series with 48.7%