الاتصال الداخلي و ظاهرة مقاومة التغيير في المنظمة

Abstract EN

Internal communication is one of the most important types of communication that organizations use to confront the phenomenon of resistance to organizational change that may arise due to the rejection or opposition of some or all employees to the idea of making certain changes at the level of the consequences that the application of this idea may have on the ground.

In fact, the more effective internal communication is in terms of use, and it succeeds in communicating the real positive meaning and purpose behind proposing the adoption of the change project, the less resistance on the part of employees will be, and they are more encouraged to participate in the embodiment of the change project and to support it financially and morally in order to benefit and share the common returns that serve everyone without exception.