التنوع الثقافي المحلي و عوامل تنشيط السياحة الداخلية : الآليات الإعلامية و القيم السوسيوثقافية

Abstract EN

The success of any tourism activity depends on the availability of a set of criteria and conditions that must be taken into account in tourism promotion operations of all kinds.

Anthropological and ethnological difference between human nations is an important factor in the enrichment and recovery of global tourism, but most local human cultures still suffer from marginalisation and exclusion, and this is due to many media, social and political variables that have intentionally or unintentionally contributed to hampering efforts to revitalise and develop domestic tourism.

The aim of this study is to work on the identification of media mechanisms that can make a difference in the support and promotion of cultural diversity within societies.

In a way that naturally encourages the preservation of socio-cultural values, and as this research belongs to theoretical studies, we have focused on describing the relationship between the previously mentioned research variables as a preliminary plan, final recommendations and suggestions.