إعادة الهيكلة التنظيمية كأداة لتعزيز تنافسية المنظمات : شركة جوجل الفابت أنموذجا

Abstract EN

The study aimed to identify the different effects of the restructuring carried out by Google in enhancing its competitiveness, a case study approach was used, and we relied on reports and websites to collect data, the study reached the following results: The restructuring decision is a successful decision that enabled the company to achieve higher revenues.

and It enabled her to focus more on the core business of a company enabling it to deliver innovative products.

It also gave an opportunity for other bets to achieve independent successes without referring to Google