دور التسويق الرياضي في تطوير المؤسسات الرياضية في الجزائر

Abstract EN

This study aims to highlight the relationship between the sports marketing process and sports institutions and its impact on improving their performance, in terms of material or human resources.

To independent institutions that finance themselves through economic partners, as well as achieve public benefit and contribute to increasing national income.

The Mohamed Boudiaf complex in Algiers was chosen as a field for study, as it is considered the largest sports complex in Algeria, as well as for its various units and facilities.

Information was collected in We researched this by contacting managers and heads of interests through interviews and distributing question forms in order to obtain accurate information.

The results of our study highlighted the critical importance of the sports marketing process in sports institutions and the consensus of all managers that this process suffers from many problems and difficulties that prevent the development of Sports institutions in Algeria.