الآليات المستحدثة في مجال الابتكار لتسويق المنتجات

Abstract EN

The study aims to marketing innovation, its stages and requirements, then the concept of new products and their most important classifications according to the type of innovation and from a marketing standpoint, and the most important methods and strategies used to create new products from a marketing standpoint as one of the most important aspects of marketing innovation.

one of the most important findings of the study is that it is difficult for the organization to provide one suitable product, which necessitated it to change this product through introducing new improvements to it or to come up with a new, better product, an alternative to it in order to comply with these changing needs.

determining these changes and anticipating how they might be in the future, and meeting them better than competitors efficiently and effectively requires excellence in the marketing practices of the organization, which among its outputs is to provide an innovative product that achieves the desired goals behind it, and therefore this distinction requires the presence of marketing innovation in the field of products