A measurement model of brand image and perceived quality
Joint Authors
Hachemaoui, Kamil
Hallouz, Muhammad Amin
Source
Journal of Contemporary Business and Economic Studies
Issue
Vol. 4, Issue 2 (31 Dec. 2021), pp.652-664, 13 p.
Publisher
University Ibn Khaldoun Tiaret Ksar-Chellala Annex
Publication Date
2021-12-31
Country of Publication
Algeria
No. of Pages
13
Main Subjects
Economics & Business Administration
Topics
Abstract EN
This study aims to investigate the determinants of brand image and perceived quality trough a measurement model, these determinants concerning to non-product related attributes (price and consumer imaginary side) and perceived quality in sport shoes market to Algeria.
This study falls within the field of consumer behavior, and aims to test a scale of psychological aspects related to the brand image and its suitability with perceived quality.
Accordingly, this will help future studies in applying these measurements in the Algerian market.
A questionnaire tool adopted in order to collect data for 208 consumers, we used exploratory factor analysis and confirmatory factor analysis to confirm the study model.
The results of this study shows that there is a relationship between brand image and perceived quality through the measurement model.
American Psychological Association (APA)
Hallouz, Muhammad Amin& Hachemaoui, Kamil. 2021. A measurement model of brand image and perceived quality. Journal of Contemporary Business and Economic Studies،Vol. 4, no. 2, pp.652-664.
https://search.emarefa.net/detail/BIM-1309722
Modern Language Association (MLA)
Hallouz, Muhammad Amin& Hachemaoui, Kamil. A measurement model of brand image and perceived quality. Journal of Contemporary Business and Economic Studies Vol. 4, no. 2 (2021), pp.652-664.
https://search.emarefa.net/detail/BIM-1309722
American Medical Association (AMA)
Hallouz, Muhammad Amin& Hachemaoui, Kamil. A measurement model of brand image and perceived quality. Journal of Contemporary Business and Economic Studies. 2021. Vol. 4, no. 2, pp.652-664.
https://search.emarefa.net/detail/BIM-1309722
Data Type
Journal Articles
Language
English
Notes
Includes appendix : p. 661-664
Record ID
BIM-1309722