A measurement model of brand image and perceived quality

Joint Authors

Hachemaoui, Kamil
Hallouz, Muhammad Amin

Source

Journal of Contemporary Business and Economic Studies

Issue

Vol. 4, Issue 2 (31 Dec. 2021), pp.652-664, 13 p.

Publisher

University Ibn Khaldoun Tiaret Ksar-Chellala Annex

Publication Date

2021-12-31

Country of Publication

Algeria

No. of Pages

13

Main Subjects

Economics & Business Administration

Topics

Abstract EN

This study aims to investigate the determinants of brand image and perceived quality trough a measurement model, these determinants concerning to non-product related attributes (price and consumer imaginary side) and perceived quality in sport shoes market to Algeria.

This study falls within the field of consumer behavior, and aims to test a scale of psychological aspects related to the brand image and its suitability with perceived quality.

Accordingly, this will help future studies in applying these measurements in the Algerian market.

A questionnaire tool adopted in order to collect data for 208 consumers, we used exploratory factor analysis and confirmatory factor analysis to confirm the study model.

The results of this study shows that there is a relationship between brand image and perceived quality through the measurement model.

American Psychological Association (APA)

Hallouz, Muhammad Amin& Hachemaoui, Kamil. 2021. A measurement model of brand image and perceived quality. Journal of Contemporary Business and Economic Studies،Vol. 4, no. 2, pp.652-664.
https://search.emarefa.net/detail/BIM-1309722

Modern Language Association (MLA)

Hallouz, Muhammad Amin& Hachemaoui, Kamil. A measurement model of brand image and perceived quality. Journal of Contemporary Business and Economic Studies Vol. 4, no. 2 (2021), pp.652-664.
https://search.emarefa.net/detail/BIM-1309722

American Medical Association (AMA)

Hallouz, Muhammad Amin& Hachemaoui, Kamil. A measurement model of brand image and perceived quality. Journal of Contemporary Business and Economic Studies. 2021. Vol. 4, no. 2, pp.652-664.
https://search.emarefa.net/detail/BIM-1309722

Data Type

Journal Articles

Language

English

Notes

Includes appendix : p. 661-664

Record ID

BIM-1309722