سيسيولوجيا الأنساق القيمية في الفضاء العمومي الافتراضي : قراءة نقدية في إعادة إنتاج المفاهيم

Abstract EN

Social values play an important and influential role within any society, through which the personality of the individual is formed and his opinions, ideas and interests are formed, as well as they govern his actions and his relationship with the rest of the community within an interaction driven by the communicative action and patterns of habit formation, thus achieving the unity and cohesion of society.

Social values indicate that they are the product of social experiences that society considers desirable.

It is evident that these experiences have interfered with the features of the digital age and changed and transformed the concepts of communication in them to increase the use of new media and the presence of a virtual reality fed by modern communication technologies, Among the apparent effects on the level of societies, we measure a change in social value systems due to a change in the structure of society, and we began to hear about the formation of virtual groups or societies as an alternative to realistic human societies, but a new birth between a person and a computer.

A local homeland and a global homeland, and in light of the prevalence of consumerism, what is new is always good is the best that has led to the supremacy of individual values.

In the words of "Abd al-Rahman Azi, " poor access to the virtual space and the use of its contents leads to the waste of values or their neutralization, but rather to the weakening of sensitivity Shyness towards cultural prohibitions, as well as weakening the role of opinion and thought leaders at the expense of the roles of stars and new actorsIt is true that the technological revolution in the field of science, knowledge and forms of communication has made the world more integrated, but in return it facilitated the transfer of concepts, tastes and customs alien to the references of cultures, and thus the spread of negative values at the expense of positive values, as the birth of a value conflict whose diagnosis lies in the globalization of everything.

Through this context, we will try to stand out from the theoretical framework of the psychology of value coordination in the virtual space with a descriptive and analytical study