استراتيجية التسويق السياحي المنتهجة لتحقيق التنمية الاقتصادية المستدامة في الجزائر، تونس و المغرب : دراسة مقارنة خلال الفترة (2000-2017)‎

Abstract EN

This study aimed to know the Tourism marketing Strategy adopted to achieve Sustainable economic development in Algeria, Tunisia and Morocco During the period (2000-2017), We have used the analytical and comparative approach in order to benefits from the expériences of the two countries in the Field of Tourism marketing, We have concluded at the end of this study that the Tourism supply in Algeria is characterized by fragility and weakness compared to Both Tunisia and Morocco, whule the Tourism demand in Algeria has significantly reduced, as it does not exceed two million Tourism at a time when Tunisia seeks to reach six million Tourism and Morocco is achieving more than Ten million Tourism, As for the Tourism marketing Strategy in Algeria, it was not particularly effective in attracting Tourism and increasing Tourism to Algeria, where the latter ranked 134 out of 140 countries participating in the 2015 Tourism Sector Competitiveness Report, while Tunisia and Morocco ranked 74 and 31 in the same The report respectively, and this confirms the superiority of Tunisia and Morocco over Algeria in implementing and executing their marketing stratégies, Thus Algeria must give the Tourism sector important dimensions given its capabilities and advantages, and it is related to developing national Tourism and making it one of the factors of Sustainable development that supports Economic growth.