ثقافة إدارة الجودة الشاملة و التركيز علي العميل (المستهلك)‎ دراسة عن واقع علاقة التركيز علي العميل و ثقافة إدارة الجودة الشاملة في الكويت

Abstract EN

Quality can be defined, when a product or the serves contains special character that can meet expected customer needs.

That standard had created an environment of competition between the companies which manufactured a product with highest quality standard, also preserving the environment with low productions cost.

Quality is focused on three major points which are: customer satisfaction, products or services standard and the product cost.

Costumer culture from the other hand, is about the factors that creates a relation between the costumer and the product which he consumes.

And it reflected customer personality and customer values.

These factors are: character and the nature of the producers and salesmen's, consumer character and nature, paying capability and the product nature.