محددات إدراك العميل للمسؤولية الإجتماعية للفنادق الخضراء بمصر و نوايا التحول الاخضر : الدور المعدل للنوع

Abstract EN

This study aimed to analyze the determinants of customers' perception of CSR for green hotels in Egypt and the mediating role of this perception in the relationship between the determinants of customers' perception of CSR and green switching intentions.

In addition, the study examined the moderating role of gender in the relationship between the customers' perception of CSR and green switching intentions.

To achieve these goals, a sample of 678 tourists was selected through an electronic questionnaire directed to customers of green hotels in Egypt (85 hotels and resorts) through the pages of these hotels via Facebook.

Partial least squares structural equation modeling (PLS-SEM) depending on WarpPLS.5 is used for analyzing the data.

The results concluded that femvertising, CSR-Brand fit, and green image have a significant impact on the customers' perception of CSR.

The study also found that there is an indirect negative significant effect of these determinants on green switching intentions through the mediation of customers' perception of CSR.

Finally, the results concluded that there is an indirect negative significant effect of gender as a moderator variable between the customers' perception of CSR and green switching intentions.

A set of academic and practical recommendations are mentioned.