أثر إدراك العملاء لأخلاقيات البيع بالتجزئة عبر الإنترنت على النوايا السلوكية : بالتطبيق على عملاء تجارة التجزئة الالكترونية بمصر

Abstract EN

This study aimed at identifying the level of consumer perceptions of online retailing ethics, as well as determining the level of purchase intentions and revisit intentions, in addition to determining the impact of consumer perceptions of online retailing ethics on purchase intentions and revisit intentions.

The current study concluded that the level of consumer perceptions of online retailing ethics is high, and that the level of purchase intentions and revisit intentions is high.

The study also found a positive significant relationship between consumer perceptions of online retailing ethics and each of (purchasing intentions, revisit intentions), and that consumer perceptions of online retailing ethics has a significant effect on (purchasing intentions, revisit intentions).