تبني تطبيقات التسويق الإلكتروني لتدعيم الصناعة الفندقية في الجزائر

Abstract EN

Our goal in this paper is to analyze the importance of using e-marketing applications in hotels, and ways to develop this marketing orientation in light of the reality experienced by hotel institutions in Algeria.

We concluded that e-marketing is inevitable for marketing work in hotels, keeping pace with global technological changes as a basis for development in general, and tourism and hotel development in particular, despite Algeria's efforts to increase hotel capacity on the one hand, and develop the technical infrastructure on the other hand, in support of the sector's marketing functions However, it remains insufficient and has not enabled the hotel sector to reach the required level in facilitating the work of hotel establishments and raising the quality of their services.

More is required to develop the infrastructure of information and communication technology, develop a tight legal framework for e-commerce and activate electronic payment methods.