الإعلام الرقمي الجديد : بين المثالية الذكية و متغيرات الواقع

Abstract EN

The concept of new media enjoys the greatest fortune in modern academic media studies, as a result of the technical and technological interaction between the various audiovisual media on the one hand, and considering these studies as a result of a rapid digital technological development unprecedented in the history of media and communication, on the other hand.

And considering the new media, a result of the variables of contemporary reality.

Here, it represents a cause and an effect at the same time.

and After the widespread spread of the Internet, communication technology took rapid steps towards individuals and societies, transforming the individual, the recipient of the means of communication and the media, from a one-way future, into an active, interactive, sender and message receiver, in light of a set of economic, political and social variables that govern the development of Contemporary means of communication and media.

As a development, the fourth revolution in which the new media constitutes a fifth authority, in what has come to be called, alternative press, citizen journalism, proximity journalism, active press, and electronic journalism, new media.

.

.

From this standpoint, the research is subject to an attempt to approach the new media, In his smart ideal, and between the variables of the reality in which this media is active