الإجراءات المنهجية لاستخدام تحليل المضمون في بحوث الإعلام

Abstract EN

There are many research methods used in media studies, due to the diversity of research fields in the sciences of information and communication.

The content analysis is an important tool for investigating media content.

Through this paper, we aim to focus on methodological procedures related to the practical aspect of using content analysis in media research.

Content analysis is one of the main research tools in media studies, and it has certain characteristics that are unique to other tools.

And it requires following specific and sequential methodological steps to reach accurate scientific results.

Failure to complete some of its steps may negatively affect the reliability of the results of these studies.