دور التمويل في توجيه محتوى المؤسسة الإعلامية رؤية نقدية في ضوء نظرية البنائية الوظيفية

Abstract EN

This scientific paper seeks to research the relationship between the financing side of the media institution at the economic level and its role in directing the quality of programs presented to the public, which is the main variable that the media institution seeks to achieve loyalty and follow-up to the content it provides, in order to gain more funding that could affect the editorial policy For the media organization and directing the programmatic network according to what the advertiser serves.

This relationship is interpreted according to the functional constructivism theory that views the media organization as being part of the social system and carries out similar activities in it, and contributes to achieving balance for society