الكفاءة التسويقية للعسل على مستوى المناحل في المنطقة الساحلية من سورية

Abstract EN

This study was conducted in Syrian coaSal area in 2013 season, aimed to analyze the cost of honey production and marketing at the Apiaries level, in addition to measure its net returns and marketing efficiency.

A field questioner was applied to obtain elementary data of a random sample consiSed of 304 of Apiary units.

The results showed high honey productivity of Beehive averaged to kg, with production cost estimated to 1265.7 sp/ kg.

The honey 1.03 marketing process at Apiary level showed a decrease of marketing costs that contributed to 10.7% only of total honey costs that estimated to 135.7sp/kg.

The honey marketing quantities distributed between five major marketing canals, the most important one was the direct selling to the consumer, contributed to 77.1% of total sample’ marketing quantities, followed by the selling to wholesalers with contribution ratio estimated to 18.7%, while the selling to retailer types (Honey specialized shops, Pharmacies, Grocers) absorbed the remained small honey quantities.

The total marketing costs for different marketing canals were equivalent approximately; in general, it accounted its maxima level in the case of selling to pharmacies averaged to 150.4 sp/kg, while its minimum level was in the case of directly selling to the consumer averaged to 122.3sp/kg.

Due to the net return indicator, the direct selling to the consumer was superlative, accounted 301.7 sp/kg.

The marketing efficiency indictor based on decreasing marketing costs ratio showed high relative efficiency of two marketing methods, the directly selling to consumer and the selling to wholesaler, with efficiency level estimated to 90.3% and 90.2% for each consequently.

While it decreased in cases of selling to retailers especially to pharmacies with an efficiency level estimated to 88.1%.