دور إدارة العلاقة مع الزبون في خلق الميزة التنافسية للمؤسسات الكهرو منزلية في الجزائر

Abstract EN

The aim of this study is to identify the role of customer relationship management in raising the competitive advantage of the domestic electrification enterprises in Algeria by focusing on the concept of customer relationship management and how to build the relationship with the customer who became king and all works to satisfy him and gain his loyalty, and the advantages of this institution, such as satisfaction, loyalty, customer value.

through this study it was concluded that customer relationship management stems from the interest of marketing the customer and as one of the cornerstones of the organization in achieving success, growth and survival when building bridges and establishing strong relationships with the customer.