زيادة القدرة التنافسية للمصارف الإسلامية من خلال التسويق المصرفي

Abstract EN

The development that the Islamic Banking industry has witnessed, and the fact that it has not been affected by the successive economic crisis, because of the certain criteria and values that organized the work, and this is only found in the Islamic system, which only made it the focus of attention for numerous financial organizations and individuals to deal with it.

as it has become clear that the Islamic banking marketing, which is based on Islamic principles, is a winning card in the possession of the Islamic banks for helping on gaining customer trust, which can lead to achieving its targets in a legitimate way if it concentrates on that.

this is what encouraged the traditional banks to open branches that serve customers according to Islamic principles, in order to attract the largest layer because of its interest in dealing with Islamic banks.

meanwhile, during the time that the competition intensity is increasing and with the challenges and systematic intellectual attack on Islamic banks, and that it is incapable of competing with the traditional banking sector, which meanwhile is adopting advanced marketing strategies, while Islamic banks is still focusing on individual efforts for marketing, making it in need of more effort to maintain its accomplishments, and to improve to the better to keep up with the traditional banks, through adopting local and external marketing policies, and wide range strategies aiming to increase market share for Islamic banks in the world, as well as to concentrate on its human capital through training and development to achieve the targeted results.