الخطاب النفسي في تصاميم الكرافيك : الشعارات الرياضية انموذجا

Abstract EN

There is no doubt that the graphic designer who seeks to satisfy the customer exerts a great effort for that on many levels, as he improves his appearance and selects from the words that indicate his sophistication and culture, and he spends his effort and time to develop himself in his specialization and keep up with everything new in his profession so as to gain initial admiration His person before his work and then after that he tries to reach the depths of the client's personality in order to reach an integrated design work.

The client may not be able to explain to the designer his determinants and elements.

And inherited or acquired personality traits.

However, the study of behavioral psychology that examines the depths of the human psyche to reach determinants and standards that express the personality and what it may like or incline towards and what it may dislike or avoid has a great impact on reducing the effort that the designer makes to satisfy his client, but go further than that.

More accurate in determining the parameters of the customer's personality and thus standing on what pleases him and have a positive impact on his personality and be commended.

Has not science proven that graphic design has a role in treating some diseases? Is it not what is useful for an educational vacuum that differs radically from what is appropriate for a treatment institution? This research is a nucleus to open a door for the graphic designer to develop himself in order to communicate with his clients with greater skill and professionalism to achieve the greatest benefit from those psychological-behavioral sciences in the field of specialization.