الصراع الإقتصادي و تأثيراته على الإعلانات التجارية

Abstract EN

The current research deals with (the economic conflict and its effects on commercial advertisements) as an eternal existential fact that appeared associated with the nature of man and his changing social reality and the continuous interaction with its economic (reciprocal and commercial) aspects, and it investigated the effects of that conflict on the reality of commercial advertising.

Which included four chapters, the first chapter included the research problem, the importance of research and the need for it, and the goal of the research: Identify the economic conflict and its effects on commercial advertising.

And limitations of search and define terms.

As for the second chapter: it contains the theoretical framework in two topics: the first topic: the conceptual conflict, and the second topic: commercial advertisements between effects and applications.

It also included indicators of the theoretical framework.

While the third chapter includes the research procedures represented by the research community, the research sample, the research tool, the research methodology, and the analysis of the (4) sample, a commercial advertising model.

The fourth chapter included the results of the research, conclusions, recommendations and proposals, and the most important results that the researchers reached are as follows: 1.

The reality of economic conflicts and the challenges they are witnessing are caused by the pursuit of wealth (money) and the increase in the power and authority of economic activity as a basis for the development of contemporary production tools, given that advertising activities are the main catalyst and promoter of the physical product and its marketing, because of the renewed ideas and features that these visual designs carry Contemporary.

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The activities of economic conflict have risen in advertising designs, with the prevalence of the practices of domination of energy and natural resources due to their outstanding importance in the sustainability of human life and proving his will.

The designer has strengthened the use of visual vocabulary at the level of organizing the typographic elements (pictures, drawings and colors) with their expressive connotations in addition to To the power of the content content.

As for the most important conclusions, they were as follows: 1.

Contemporary advertisements, with their renewed intellectual and visual design approach, showed the signs of the socialist regime's relentless pursuit of global economic systems through its penetration into commercial, political, cultural, and informational activities, giving it influence, power, and bolder policies at the international and regional levels.

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The real essence of advertising scenes embodies the inevitability of economic conflict at the international level and its relationship with the consumer, as it forms the true basis for all daily activities through many material causes that a person rushes behind.

The riches that have enabled global regimes to establish themselves on the international stage