إستراتيجية الإقناع في الحوار السياسي : كتاب ذاكرة ملك أنموذجا

Abstract EN

The critical goal of this stud;y is to investigate most persuasive evidence that King Hassan the Second used in the dialogic process appeared in his book "King's memory".

On the one hand, it is used to influence the receiver and convince him, and on the other hand, it is used to bring out his capability to be open on many other knowledge contexts whether it is related to linguistic, religious, or historical arguments in addition to rational or sentimental arguments that in whole shape rhetorical tools.

This study, then, analyses persuasion strategy in political discourse through practical examples from this book.