المحفزات البصرية في عملية التصميم ومردودها على المنتج المعماري

Abstract EN

Design as an activity belongs to what are known as wicked problems.

problems of evil have been defined as problems with a lack of information about the initial state, the target, and the links between them.

several studies have pointed to the positive role of information, especially visual information, in the design process.

despite the widespread availability of experimental studies in this regard, the extent to which these stimuli influence the formulation of the final product has not been examined in a realistic design process.

this paper aims to examine the effect of visual stimuli on the design process by reviewing the relevant literature, as well as examining their effect on the final form of an architectural product, by identifying the Guggenheim museum as a case study.