توظيف الإعلام الرقمي في دعاية تنظيم الدولة الإسلامية

Abstract EN

This study aimed to find out how the "Islamic state" organization exploitation digital media to achieve its propaganda important goals, such as mobilization, polarization, recruitment, and the delivery of news and information related to the organization, which requires knowledge of the methods used and the target groups.

relying on the method of quantitative and qualitative descriptive analysis of a purposive sample of (32) posters published by the organization on the internet.

the study concluded: the organization’s reliance on advocacy informal media organizations-munaseroun- in attracting new members and spreading the organization’s ideology, as the websites of these institutions are not subject to intense persecution and piracy, and despite the organization’s interest in political and religious content, it did not neglect the social ones, and focused on media content (46%), to emphasize on the importance and role of the media in jihad and achieving the caliphate, and the need to develop the skills of jihad media professionals with regard to the use of social media platforms and digital storage.

among the most important methods are presentation of facts (34%) and repetition and stalking (26.5%), using mainly debt enticement (36%).

and employing Islamic symbols, images, slogans, calligraphy and decorations to impart a stereotypical image associated with the Islamic heritage, with the aim of strengthening the organization's religious legitimacy.