تأثير أبعاد المنظمة الذكية في تحسين جودة الخدمة المصرفية : دراسة تحليلية في مصرفي الرشيد و الرافدين في محافظة الديوانية

Abstract EN

This study discussed the effect of intelligent organization dimensions to the quality of banking service.

It tried to introduce a theoretical framework about is variables according to previous literature.

It also introduced an analytical framework for the opinions of sample of (70) the employees of the Al Rasheed and Rafidain banks in AL -Diwaniyah (Head branch, sponsible for section, Responsible for unity, in addition to the sample of the customers of bankers reached (80) persons.

the Intelligent organization as an independent variable was expressed through the seven dimensions (strategic vision, the shared fate, the desire to change, heart, regularity and compatibility, development of knowledge, press work).

While the expression for the quality banking service as dependent variable through five dimensions (Reliability, Responsiveness, trust and security, Empathy, Tangibles), and adopted the researcher questionnaire tool head to measure the variables of the study, Select the first section of which to measure Intelligent organization based on a scale (Albrecht, 2002).

while select the second section of which to measure quality of banking service based on a scale (Islam, 2011).

Using a set of statistical tools such as Pearson correlation coefficient, multiple regression analysis, F and R2 tests, The study found a set of conclusions and recommendations among them is the relationship of Statistically significant effect to the dimensions of Intelligent organization on the quality of banking service in the banks, the study sample The study recommended the necessity for the banking managements, the sample of the study, to develop appropriate strategies that emphasize the development of banking services in dealing with customers to meet competitive challenges.