دور بحوث التسويق في اتخاذ القرار

Abstract EN

This study aims to highlight the role of marketing research in making appropriate decisions in the midst of a free economy in which competition intensified in all fields, by providing enough information to diagnose problems and reduce the degree of uncertainty associated with the decision-making process.

Marketing research is one of the most effective tools that provide enterprise officials with the information they need about the problems and the opportunities available to exploit them in an effective manner.