تأثير أبعاد المسؤولية الاجتماعية على تبني مؤسسة نفطال-وحدة غرداية-للتسويق المستدام في ظل تفشي أزمة كوفيد 19

Abstract EN

P28 This study aimed to find out the impact of the dimensions of social responsibility on the adoption of the Naftal Foundation - Ghardaia Unit - for sustainable marketing in the light of the Covid 19 crisis by studying the relationship between the variables of the study, where the questionnaire was used as a tool for collecting data, where 50 questionnaires were distributed on a sample of employees of The Naftal Foundation - Ghardaya unit, and the modeling of structural equations (SEM) was used in the processing and analysis of questionnaire data using smart PLS 03, and a group of The most important results are that the environmental dimension and the charitable dimension of social responsibility have an impact on the adoption of the Naftal Foundation for sustainable marketing, and in light of the results reached some recommendations were made