التفاعلية في الخطاب السياسي ضمن متغيرات البيئة الافتراضية نحو مساءلة تداولية للخطاب السياسي الافتراضي

Abstract EN

After gaining access to the digital environment in every domain, political discourse has by default gained the vitality feature, including keeping pace with the development and ensuring information and influence, and benefitted from interactivity offered by the virtual environment with its various applications.

the receiver in the virtual environment is an active actor, not only a passive one ; he rather takes part, analyses, discusses and critiques what he receives.

which eliminates boundaries, and divides between the sender and the receiver ; and leads to an exchange of roles between them, a continuous interactive dialogue will take place.

the virtual environment has altered both the communicational roles and the degree of importance of each part.

the prominence of the message here does not overlap receiving it, and understanding the virtual political discourse cannot be beyond the interaction, the views that go along with, and the shift from understanding its content to understanding its use by the receiver, which refers exactly to the pragmatic approach scope.

therefore this research suggests a methodology able of questioning political discourse within the virtual environment changes.